Unicorn is the popular name for a startup company that has a valuation higher than 1B USD. A high valuation is not the same as having a lot of cash to burn, but often this is the case. More importantly is it a sign of a very strong belief from investor circles that the company not only has a viable business model but also have the potential for hyper growth.
Established companies should watch out for these companies as they disrupt and destroy existing markets and companies. Unicorns are normally build around a new business model that does not respect traditional market boundaries. They exploit asymmetrical flaws in the traditional value chains like sharing assets with low utilisation (Cars are used less than 4%) or connecting users with suppliers in networked models.
The Unicorn list will be continuous updated:
- Actifio (US) - Data backup and protection
- Adyen (Holland) - Payment Services
- AirBnB (US) - Private room renting
- AppDynamics (US) - Application performance management
- AppNexus (US) - Monetising content for publishers
- Auction.com (US) - Online real estate marketplace
- Automattic (US) - The people behind Wordpress
- Avant (US) NEW - Personal Loans
- BlaBlaCar (France) - Ridesharing
- BloomEnergy (US) - Fuelcells
- Blue Apron (US) NEW - Food to Recipe Delivery
- Box (US)
- Cloudera (US)
- CloudFlare (US)
- CreditKarma (US)
- Deem (US)
- Delivery Hero (Germany)
- Docker (US) NEW - Application platform
- DocuSign (US)
- Dropbox (US)
- Eventbrite (US)
Evernote(US)
- FanDuel (UK)
- Fanatics (US)
- Farfetch (UK)
- Funding Circle (UK)
- Gilt (US)
- Good Technology (US)
- Home24 (Germany)
- Houzz (US) - Home Improvement
- Insidesales.com (US)
- Instacart (US)
- Intarcia (US)
- Jasper Technologies (US)
- Jawbone (US)
- JustFab (US)
- Kabam (US)
- Legendary (US)
- Lookout (US)
- Lynda (US) (Now LinkedIn)
- MagicLeap (US)
- Mongo DB (US)
- Nutanix (US)
- Palantir (US)
- Pinterest (US)
- Powa (UK)
- Pure Storage (US)
- Qualtrics (US)
- Razer (US)
- Rocket Internet (Germany)
- Shazam (UK)
- Simplivity (US) NEW - Datacenter infrastructure
- Skrill (UK)
- Slack Technologies (US)
- Snapchat (US)
- SoFi (US) NEW - Student loan refinancing
- SpaceX (US)
- Square (US)
- Stripe (US) - Mobile payment
- Sunrun (US)
- SurveyMonkey (US)
- Tango (US)
- Tanium (US) NEW - Endpoint Security
- Thumbtack (US) NEW - Access professionals for projects or teaching
- TransferWise (UK)
- Uber (US)
- Unity Technologies
- Vice Media (US)
- Ve (UK)
- Wework (US)
- Zenefits (US) NEW - HR services
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